The Project
Radiante, an Amazon-exclusive brand, is dedicated to providing a wide selection of essential oils, hair oils, soaps, shampoos, shower gels, and cosmetics meticulously crafted to elevate natural beauty and overall well-being. Our mission revolves around making these products not only effective but also affordable and easily accessible to all. We believe that everyone deserves the opportunity to embrace their inner radiance and enhance their self-care routines without breaking the bank. Choose Radiante to unlock your true beauty potential, effortlessly.
Logo
We created a minimalistic logo that effortlessly combines elegance with nature. The key element is the letter "R," where we embedded a delicate leaf, symbolizing the brand's commitment to natural beauty. The font choice exudes simplicity and sophistication, reflecting affordability without compromising on quality.
Packaging
For the packaging, we took a unique approach by incorporating hand-drawn elements, textures, and leaves. Each package tells a story of natural beauty and well-being. The hand-drawn elements add a personal touch, making customers feel a sense of care and craftsmanship in every product. The textures evoke a feeling of luxury, while the leaves reinforce the brand's dedication to natural ingredients.
Together, the logo and packaging design create a cohesive and visually appealing brand identity for Radiante, setting them apart in the market and effectively communicating their focus on affordability and accessibility while enhancing natural beauty and well-being. The main colour scheme is inspired by earthy tones, such as shades of green and brown, reflecting the organic nature of the product. These colours create a harmonious backdrop for the hand-drawn elements.
Hand-drawn elements have a unique and artistic quality that adds a touch of craftsmanship to the packaging. This artisanal approach can resonate with customers who appreciate the attention to detail and the human touch that comes with hand-drawn illustrations. It conveys a sense of care and dedication that aligns with the art of creating essential oils.
